With DeMaria the traditional jewelry harmonically blends with the world of fashion. While in the past these two arts were considered as independent ones, nowadays they finally find a common point in DeMaria original creations.
Writing on jewels has become DeMaria's main feature. Through the concept of using the jewels as leafs of paper, they transmit meaningful messages. In this way, creations having the double value of beauty and contents come into life.
DeMaria continuously creates collections that support associations with social, actual or sensible activities. The Human Rights collection is realized in partnership with Amnesty International, where benefits are donated to support work for human rights.
When purchasing diamonds, DeMaria is also completely dedicated to the Kimberley Process, which means controlled purchases, free from conflict only. The materials used for the creations in leather are selected taking care to the details and, in the same time, with a particular environmental sensibility.
