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About Roger Dubuis
The meteoric developmental speed of this manufacture located just outside Geneva and the incredible frequency of its new introductions - even technical ones - seem absolutely sensational to the traditional, rather conservative watch industry.
This company was founded in 1995 as SOGEM SA (Societe Genevoise des Montres) by name giver Roger Dubuis and its current president Carlos Dias, though it has only been a manufacture since 1999. 'We place very strict demands upon ourselves,' Dias explains, 'which is why I only wanted to use this term - for which I have the utmost respect - when it was truly justified.'
Today, Roger Dubuis not only develops all of its own movements (now twenty-eight different mechanical calibers), but also produces just about all of their individual components in-house, from the base plate to the escapement and including balance springs. All of this manufacture's movements bear the Seal of Geneva as a statement of quality and mark of origin.
The company boasts 450 employees, a good thirty of whom work in quality control, while another 180 professional tool makers and machinery specialists operate more than 100 highly complex and modern production machines. Up to 1.4 million movement components are permanently in production at the factory.
Dias, the restless lord of this manor, has a lot of plans for Roger Dubuis Manufacture, currently including two more large extensions to the factory - despite all the recent additions that have been made. Some have had trouble keeping up with Dias's terrific pace, including Roger Dubuis himself, who has gone into well-deserved retirement. At the beginning, these two created a complete collection of unusual watches in no time flat - watches with unheard-of dimensions and incomparable display complications.
Brave design and clever technical solutions have remained the hallmarks of this brand, even if the model families seem to be exploding under Dias's creative exuberance: The collection now comprises more than 7,000 references, a number that can be chalked up to some of the extreme limitations of individual variations, of course. Select models of high technical complexity are produced in editions of only twenty-eight pieces. Luxurious avant-garde timepieces are restricted to amounts of 280, and trend-setting highlights are usually limited to 888 units.
Meanwhile, Dias has even begun using the brand name Roger Dubuis for establishing a jewelry line and various objets d'art. The path to success has led through powerful shapes, stately dimensions, and a pinch of humor that reveals the desire to create without taking oneself too seriously. Perhaps it is the delicate balance between frivolity and know-how that has allotted Roger Dubuis's watches their exceptional place in the industry: without the Meyrin-based manufacture's technical and design competence, these extreme horological complications may not have been dared. Others who may theoretically have the technical know-how for such constructions often don't have the unbridled joy in creation that is necessary to make horological masterpieces housed in cases as big as a bar of Swiss chocolate or packed within a cross from a Swiss flag.
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