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Bell & Ross Introduces a New, Slimmer Phantom

by Marco 11 September, 2009 View Comments

It's easy to see why the BR-01 Phantoms were so popular. Being amongst the first watches to offer black, luminescent hour markers is one of the reasons. The intrigue and conversation value that an all-black watch offers is another. Now, while other companies are still releasing all-black versions of their models, Bell & Ross takes a simple yet brilliant step onwards by designing an all-white Phantom watch.

The new Phantom will be based on the white ceramic BR-S model, which features a ceramic case, white dial, and glossy white patent leather strap. To obtain a fully white case, the company has eliminated the stainless steel bezel and replaced it with a bezel made of what seems to be a white ceramic. The hands and markers that are also made of steel and applied to the dial in the original BR-S have been replaced with all white ones. The hour markers are painted on using Super Luminova while the hands are either painted white or are made of a white material. All summed up, the watch face is virtually invisible.

Staying true to the notion of "if it ain't broke don't fix it," Bell & Ross will also offer a black Phantom version of the BR-S. To be amongst the first to know the release dates for the BR-S Phantom models, you can subscribe to our RSS feeds or to our newsletter below.

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