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2010 June 23
Perhaps the most popular Bell & Ross watch last year was the BR 03-92 Phantom. To follow up that success, the company released the chronograph version of the 42mm Phantom this year. The name derives from the fact that these watches are theoretically invisible. All the elements including the hour markers and hands are jet black. If it were not for the slight relief and difference in textures of the components of the face, the time would be illegible during the day. Once the shock caused by the odd dial wears off, however, the time is rather clear. In the dark a bright contrast is offered by the highly luminescent markers, which glow with a strong, dark green light. This monochromatic style was developed by Bell & Ross as an homage to military stealth, but ironically works very well at attracting the gaze of curious watch enthusiasts.
2010 June 23
Bell & Ross created a very strong buzz at Baselworld 2010 in March thanks to the multitude of great, new watches that they released. Amongst these are two BR 03, 42mm square Instruments based on the Heritage style that was introduced the year before. I wrote about the BR 03 Heritage models in a previous post on the Baily Blog, so I will not go into details here. A simple three-hand and a chronograph version are offered. Both are showcased in the video below.