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Chopard

About Chopard

In an effort to bring the brand his father acquired in 1963 back to the place it once was, Chopard co-president Karl-Friedrich Scheufele enlisted the aid of renowned master watchmaker Michel Parmigiani and established a manufacture of mechanical movements in ...

Chopard Models & Variations

In an effort to bring the brand his father acquired in 1963 back to the place it once was, Chopard co-president Karl-Friedrich Scheufele enlisted the aid of renowned master watchmaker Michel Parmigiani and established a manufacture of mechanical movements in Switzerland's Val de Travers, Fleurier.

Since then, Scheufele's team has created many mechanical marvels spanning all levels of complication and has become know as one of the finest makers of mechanical watches in the world. Internationally, however, the Chopard brand is still more linked to watches and jewelry for women. These creations range from fun and sporty to luxuriously opulent. The Happy Diamonds concept has become very popular recently. It consists of diamond studded objects floating freely above the dial of the watch and is featured in the Happy Diamonds collection of watches and jewelry.

A timeless vintage car race, inspired the popular Mille Miglia collection, which now offers striking watches for both men and women.

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