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Following two years of work and a complete restoration of its historical headquarters, the Patek Philippe manufacture inaugurated its fully new sales outlet on Geneva's Rue du Rhone this past winter. After the complete realization of the modern production ...
Following two years of work and a complete restoration of its historical headquarters, the Patek Philippe manufacture inaugurated its fully new sales outlet on Geneva's Rue du Rhone this past winter. After the complete realization of the modern production center in Plan-les-Ouates in 1996 and putting together the Patek Philippe Museum, which opened in 2001, the renovation of this protected historical monument located between Rue du Rhone and General Guisan Quai represents the third large construction project the manufacture has undertaken in the last ten years. Here, customers can now find a clearly enlarged sales venue on two floors as well as the carefully renovated, historical Salon Napoleon III. On the upper floors, a number of modularly variable rooms for exhibitions and events with a view of Lake Geneva and its surroundings are also at the company's disposal.
Stylish aesthetics, tradition, and a well-cared-for company culture are Patek Philippe's most important values, and it is for good reason that this company is distanced from short-lived trends. The innovation that has become so important today takes place here in unseen ways - including the use of new materials so prevalent in the industry today, brought to bear solely for improvement in rate quality. Complicated things like tourbillons - presented by other brands with justifiable pride - are something that is rarely spoken of; they just exist here. The tourbillon cage completes its revolutions at the back of the watch, hidden. Understatement a la Patek Philippe.
This company places great value on its well-organized model palette, which basically rests upon the pillars of six model families. The typical Patek Philippe has for decades been the Calatrava model, manufactured as a simple timekeeper with two or three hands, which can even include an easy-to-read 'small' complication. This watch can almost be said to be the epitome of the classic wristwatch.
The Gondolo model grew out of a business relationship with a jeweler in Rio de Janeiro. For more than thirty years, Patek Philippe manufactured a special watch collection for the Brazilian jewelers Gondolo & Labouriau. Finally, the Genevan manufacture named an existing model family comprising square, rectangular, tonneau, and cushion-shaped watches for its best customer. One of the new models Patek Philippe introduced at Baselworld 2007 was a Gondolo with a platinum case whose design was based on a watch housed in a tonneau-shaped case from 1925. At the same time, this case served as an occasion to make a new movement: the flat, beautifully shaped manually wound Caliber 25-21 REC.
Twenty-4 is a ladies' watch line exclusively comprising rectangular models - available in numerous variations of case, band, dial, and hands.
The Nautilus model was conceived in 1976 as an elegant sports watch for the younger customers of this old brand - it was, however, received just as well by older men in the prime of their lives. On the occasion of this model's thirtieth anniversary, which the Nautilus celebrated in 2006, it was carefully reworked to include an improved case design, which, however, was hardly noticeable. The Aquanaut is basically a modern relative of the Nautilus with an even sportier character.
An oval case is the main characteristic of the Ellipse d'Or, an elegant model timeless in shape and design, produced in a practically unchanged manner since 1968.
Finally, there is the wide spectrum of complicated watches, which extends from split-seconds chronographs and perpetual calendars to tourbillons, world time watches, and astronomical timepieces that confirm the unique reputation of the noble watch manufacture again and again.