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Throughout its 146-year history, the fourth largest Swiss manufacturer of high-quality sports watches and chronographs has always fulfilled its self-set obligation of making sports' best performances measurable with absolute precision and in the smallest possible units of time: first tenths ...
Throughout its 146-year history, the fourth largest Swiss manufacturer of high-quality sports watches and chronographs has always fulfilled its self-set obligation of making sports' best performances measurable with absolute precision and in the smallest possible units of time: first tenths of a second, then hundredths, and finally thousandths and even ten-thousandths - both electronically and mechanically.
Mastering time has always driven the Heuer family. Thus, it is no accident that Heuer - and later TAG Heuer - created numerous technical milestones such as the first automatic chronograph caliber with micro rotor in 1969 (in cooperation with Hamilton-Buren, Breitling, and Dubois Depraz), the incredible Calibre 360 with a mechanical chronograph able to measure hundredths of a second, and the fascinating mechanical movement V4 with belt-driven energy transmission.
Despite all its joy in innovation, TAG Heuer always returns to the sporty soul of the brand, which is tied above all to motor sports. The brand has been bound to automobile racing in every way, making for a long and authentic partnership. This began in 1964 when Jack W. Heuer, great-grandson of the company founder, created an homage to what was the most dangerous rally in the world at the time, the Carrera Panamericana Mexico, which launched the Carrera chronograph - a classic. In 1969, Heuer's logo could be found on the racing overalls of Swiss legend Jo Siffert as the first non-automobile sponsor in Formula 1's history.
An alliance with Scuderia Ferrari was added at a time when Heuer was the official timekeeper of all Formula 1 and long-haul races from 1971 to 1979 and also in a partnership with the team's drivers. During this cooperation, Heuer developed many innovations that were to play an important role in motor sports timekeeping for decades to come. In 1985, TAG Heuer began a partnership with Team McLaren that has lasted until the present day. From 1992 to 2003, TAG Heuer was even official timekeeper for the FIA Formula 1 world championship and took ever timekeeping for the super-fast Indy Racing League in 2004, where the cars are measured to the ten-thousandth of a second.
Along with many historical racers and legends of racing like Fangio, Siffert, Rindt, Ickx, Fittipaldi, Regazzoni, Andretti, Lauda, Villeneuve, Scheckter, Prost, Senna, and Schumacher, just to name a few, currently important drivers such as Fernando Alonso, Lewis Hamilton, Kimi Raikkonen, and Mark Webber (Formula 1); Jeff Gordon (NASCAR); Sebastien Bourdais (ChampCars); and Sarah Fisher (IRL) are ambassadors for the brand. Currently, and after a break of thirty-four years - earlier under the aegis of Scuderia Ferrari - TAG Heuer is once again a partner in the legendary 24-hour Le Mans race with two racing teams: Team Peugeot Sport and Team Barazi Epsilon.