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Viva Italia! These calls were heard especially loud and clear spanning the entire globe from the time between June 9 and July 9, 2006: Italy had won the soccer World Cup, an event of untold importance throughout the world, and ...
Viva Italia! These calls were heard especially loud and clear spanning the entire globe from the time between June 9 and July 9, 2006: Italy had won the soccer World Cup, an event of untold importance throughout the world, and nowhere more significant than in Italy. During the month-long event held in Germany's largest soccer stadiums, Italy's head coach was without a doubt one of the figures most often on camera. And Marcello Lippi was wearing a colorful Buti on his wrist, his own personal example of great Italian design coupled with Swiss engineering.
This six-year-old company was founded by Italian Tommaso Buti a well-known name in the Italian fashion industry. Buti's hot concept includes designing these striking watches in Florence and having them manufactured in Switzerland using Swiss parts. This combination of Italian flair for design and Swiss love of detail and precision has produced a line of watches like no other. 'Time is an endless succession of moments in which events and the changing of things take place,' says Buti, emphasizing that this visible concept of time is one that is all his own. Buti, a watch aficionado and collector, lives and works in Florence, a city that has been highly prized for its association with art, style, and design for centuries. Buti's own showroom is located in a historic palazzo in the city center. The movements utilized are of the finest quality: ETA bases with modifications made by the masters, La Joux-Perret, under the direction of an Italian watchmaker who cooperates with Buti and who has been practicing the craft of watchmaking since 1939. This watchmaker was also one of those whose skilled hands breathed life into the first Panerai collection, also created in Florence.
The highlight of Buti's collection is without a doubt the Black Gold flyback chronograph, limited to fifty pieces worldwide. Buti has devised a process involving vacuum ionization that turns an ordinary 18-karat yellow gold case a dramatic black color. The exact process naturally remains secret, but suffice it to say that the results are quite stunning. When such cases are paired with Buti's strikingly colored, galvanized and marbled-relief dials, the outcome remains truly unique. This timekeeper features a Jaquet 8112 movement, which is based on the Valjoux 7750 and modified by the addition of a GMT display requiring an additional plate. Its elegant black dial prominently displays the limitation number underneath the company's logo, and eight natural diamonds. The Black range also contains one other model featuring a split-seconds complication.
Only available in Europe and Asia until three years ago, Buti is currently being distributed in the United States by DOMUSHora, specialists for Italian timepieces.
DOMUSHora's vice president of marketing Umberto Cipolla describes Buti's collection as the ultimate in Italian sophistication and high-tech watchmaking, 'We believe there is a niche market for these very special watches. Our plan is to limit distribution to selective (and selected) luxury retailers whose clientele includes collectors and those who appreciate very special timepieces.'