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BR 03-94 Phantom

BR 03-94 Phantom

in the BR 03-94 Chronograph 42mm Collection
by Bell & Ross

The Phantom watches capture the notion of stealth, indispensable in the military aviation design. Black hour markers and hands applied to a black background create a unique monochromatic style. The hours and hands are treated with photo-luminescent paint for surprisingly crisp legibility in the dark. A black rubber strap holds the watch securely on the wrist. An automatic winding movement offers reliable Swiss watchmaking quality and a power reserve of 42 hours.

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Galvanic black with black phosphorescent Arabic numerals and markers, with distinctive instrumentation-like dial, date window at 4:30.


Black rubber strap, tapered to conform to width of case, fitted with black carbon finished BR buckle, BR embossed.


Carbon finished stainless steel 42mm square with anti reflection sapphire crystal. Case has sand blasted, satin finish and rectangular chronograph pushers.


Automatic ETA 2894 Swiss movement with 2-counter chronograph and date functions. 37 jewels, 28.6mm diameter, 28,800vph frequency, 42 hours power reserve.


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Video Review of New Bell & Ross BR 03-94 Phantom

2010 June 23

Perhaps the most popular Bell & Ross watch last year was the BR 03-92 Phantom. To follow up that success, the company released the chronograph version of the 42mm Phantom this year. The name derives from the fact that these watches are theoretically invisible. All the elements including the hour markers and hands are jet black. If it were not for the slight relief and difference in textures of the components of the face, the time would be illegible during the day. Once the shock caused by the odd dial wears off, however, the time is rather clear. In the dark a bright contrast is offered by the highly luminescent markers, which glow with a strong, dark green light. This monochromatic style was developed by Bell & Ross as an homage to military stealth, but ironically works very well at attracting the gaze of curious watch enthusiasts.

Bell & Ross BR 03-94 Phantom Chronograph

2010 May 17

Having seen it at Baselworld 2010 and not having the time to go back to the Bell & Ross booth to take a picture of it, I have been awaiting this moment impatiently. Finally Bell & Ross has released official images of this awesome little number, the BR 03-94 Phantom.

There's more than just Black and White on the BR03 94 Black and White

2007 December 12

The Bell & Ross BR03 94 Black and White Instrument gives the model a contrast and pop like the Limited Editions do, but making it part of the regular series. What impressed us the most is silver ring that frames the dial. It really gives this piece an added punch.